Understanding Domain Authority (DA)
Domain Authority is a Moz score from 1 to 100 that estimates a website's relative ability to rank. Google does not use Moz DA as a direct ranking factor.
Benefits of Domain Authority (DA)
Compare your site with similar competitors
Use this benefit as part of a balanced, evidence-based SEO strategy.
Track backlink-profile changes over time
Use this benefit as part of a balanced, evidence-based SEO strategy.
Research potential editorial partners
Use this benefit as part of a balanced, evidence-based SEO strategy.
Find gaps in referring domains
Use this benefit as part of a balanced, evidence-based SEO strategy.
How to Get Started
- Audit backlinks and referring domains
Focus on genuine website quality, relevance and measurable outcomes.
- Publish useful, original content
Focus on genuine website quality, relevance and measurable outcomes.
- Earn relevant editorial mentions
Focus on genuine website quality, relevance and measurable outcomes.
- Measure organic traffic and rankings as well as DA
Focus on genuine website quality, relevance and measurable outcomes.
Frequently Asked Questions
Does Google use DA?
No. DA is Moz's proprietary metric, not a Google ranking factor.
Is DA 40 good?
It depends on the niche and competitor websites. Compare similar sites.
Does high DA guarantee traffic?
No. Traffic also depends on content, search demand, technical SEO and rankings.
Need Professional SEO Help?
Discuss your project with RhinoRank. Third-party metrics and Google ranking outcomes are not guaranteed.
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